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Soon my new book BRAND TURNAROUND How Brands Gone Bad Returned to Glory…and the 7 Game Changers That Made a Difference will hit book stores everywhere. As promised in the book I will post and continue to update my list of Brand Turnaround resources in my blog.

Brand turnarounds can be tough. Having trusted resources to add to your arsenal can certainly excel your efforts. Below are some of my favorite resources that I recommend. They are companies and tools that provide brand related services and knowledge, experts who have advised me and other books and online publications that I’ve gained a lot from.

Crisis Communications and Media Training Experts
Denis Calabrese, Deniscalabrese@aol.com
Frank Robertson, Frank Robertson Media, http://www.frankrobertsonmedia.com/
Merrie Spaeth, Spaeth Communications, Inc., http://spaethcom.com

Customer Loyalty and Winback Expert
Jill Griffin, The Griffin Group, http://www.loyaltysolutions.com

Marketing, Branding Insight Websites and Blogs
Brandchannel, http://www.brandchannel.com
Cool News of the Day, http://www.reveries.com/
MarketingProfs.com, http://www.MarketingProfs.com
MarketingSherpa, http://www.marketingsherpa.com
Marketing Virtual Library, http://www.KnowThis.com
Martin Lindstrom, http://www.martinlindstrom.com/
John Moore, http://brandautopsy.typepad.com
Online marketing, http://www.copyblogger.com/
Andy Sernovitz, http://www.damniwish.com/, http://gaspedal.com/blog
David Taylor, http://wheresthesausage.typepad.com
Nicole Armstrong, http://www.morethanalogoblog.com/
Seth Godin, http://sethgodin.typepad.com/

Online Brand Monitoring Services
NetBase, Netbase.com
Radian 6, http://www.radian6.com

Research Experts and Brand Value Ranking Reports
The Blackbaud Index of Online Giving, http://www.blackbaud.com/
Brand Keys, http://www.brandkeys.com/
Millward Brown Optimor, http://www.millwardbrown.com
Top 100 Global Brands Report, http://interbrand.com
YouGov, YouGov.com

Story Telling Coach
Doug Stevenson, http://www.dougstevenson.com

Trend Websites and Blogs
Springwise, http://www.springwise.com
Uber cool, http://www.ubercool.com