Soon my new book BRAND TURNAROUND How Brands Gone Bad Returned to Glory…and the 7 Game Changers That Made a Difference will hit book stores everywhere. As promised I will post the list of Brand Turnarounds featured in the book in my blog.
Brand Turnaround captures the churn, burn, and return to glory of over seventy-five brands listed below. Some are small; others are global leaders. Some experienced monumental shake-ups and downturns; others were hit with an event or situation that caused intense public scrutiny, negative media coverage, and dinged the brand’s stature. Want to learn more about these brands?
Purchase my new book, Brand Turnaround.
AIG
Albemarle
Abercrombie & Fitch
Apple
American Red Cross
Armstrong, Lance
Aruba
BMW
BP
Richard Branson
Bratz
Brown, Chris
Bryant, Kobe
Bush, President George W.
Candie’s
CHOC’s Children’s Hospital of Orange County
Circuit City
Clinton, President Bill
Continental Airlines
Cuban, Mark
Dallas Mavericks
Dell
Detroit
Domino’s Pizza
Downing Jr., Robert
Evans, Troy
Exxon
Fizzies
Ford
Friendster
Geek Squad
Get Lucky
Gourmet Magazine
Harley Davidson
Herman, Pee Wee
Hush Puppies
Hyatt Regency
Huffington, Arianna
Jeffries, Mike
JetBlue
Johnson and Johnson
Letterman, David
Linens ‘n Things
LUCKY BRAND
Marks and Spencer
Montblanc
Murdoch, Rupert
MySpace
Nike
Pampers
Palin, Sarah
Persil
Pirate’s and Veggie Booty
Pontiac
Rolex
Saudi Arabian Airlines
Schwarzenegger, Arnold
Schultz, Howard
Sheen, Charlie
Sharper Image
Spitzer, Governor Eliot
Southwest Airlines
Spiderman (the musical)
Starbucks
Stewart, Martha
Strauss-Kahn, Dominique
SunChips
Taco Bell
Trump, Donald
Tylenol
US Air
Washington Mutual
Woods, Tiger
Xerox
ValuJet /AirTran
Vick, Michael
