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Soon my new book BRAND TURNAROUND How Brands Gone Bad Returned to Glory…and the 7 Game Changers That Made a Difference will hit book stores everywhere. As promised I will post the  list of Brand Turnarounds featured in the book in my blog.

Brand Turnaround captures the churn, burn, and return to glory of over seventy-five brands listed below. Some are small; others are global leaders. Some experienced monumental shake-ups and downturns; others were hit with an event or situation that caused intense public scrutiny, negative media coverage, and dinged the brand’s stature. Want to learn more about these brands?

Purchase my new book, Brand Turnaround.

AIG

Albemarle

Abercrombie & Fitch

Apple

American Red Cross

Armstrong, Lance

Aruba

BMW

BP

Richard Branson

Bratz

Brown, Chris

Bryant, Kobe

Bush, President George W.

Candie’s

CHOC’s Children’s Hospital of Orange County

Circuit City

Clinton, President Bill

Continental Airlines

Cuban, Mark

Dallas Mavericks

Dell

Detroit

Domino’s Pizza

Downing Jr., Robert

Evans, Troy

Exxon

Facebook

Fizzies

Ford

Friendster

Geek Squad

Get Lucky

Gourmet Magazine

Harley Davidson

Herman, Pee Wee

Hush Puppies

Hyatt Regency

Huffington, Arianna

Jeffries, Mike

JetBlue

Johnson and Johnson

Letterman, David

Linens ‘n Things

LUCKY BRAND

Marks and Spencer

Montblanc

Murdoch, Rupert

MySpace

Nike

Pampers

Palin, Sarah

Persil

Pirate’s and Veggie Booty

Pontiac

Rolex

Saudi Arabian Airlines

Schwarzenegger, Arnold

Schultz, Howard

Sheen, Charlie

Sharper Image

Spitzer, Governor Eliot

Southwest Airlines

Spiderman (the musical)

Starbucks

Stewart, Martha

Strauss-Kahn, Dominique

SunChips

Taco Bell

Trump, Donald

Tylenol

US Air

Washington Mutual

Woods, Tiger

Xerox

ValuJet /AirTran

Vick, Michael