By Karen Post, on September 14, 2011

Are you looking for a little soft billboard buzz for your business or favorite project? Why not try a custom skin from a very awesome company in Seattle called Schtickers. They print peel-on-peel-off skins for laptops, ipads, phones and ipods.

Order from their designs or send them your custom art to promote your brand. I just ordered three for the Brand Turnaround book marketing team. They are not expensive, under $50, and they ship in two days. This is a great way to stir up some great (word of mouth) conversation at your favorite coffee shop. Here’s  Lauren at Nola’s on Platt Street in Tampa.

If that’s not cool enough, they also make peel off wall skins in a bunch of fun designs. Here’s an instant blackboard to capture your big ideas.

The product is fun and flexible. They are great gifts too. Plus, their customer service is top shelf and if you have questions, you can talk to real live person like Leslie, the founder of Schtickers.

By Karen Post, on September 10, 2011

As promised every Saturday I’m going to recognize someone who deserves a little extra attention for his or her good deed, creative solution, witty comment or meaningful act of customer love.

This week my hat goes off to call center person at Federal Express.
I’ve been a customer there for years and they do a great job of getting my packages delivered. But recently, I’ve been getting a little cranky because I have to call them every month to straighten out my balance. This happens because I often over pay my account when I’m on the road and I don’t have my invoice in front of me, but I know I owe them something. I have a very good memory for numbers, I just have a habit of rounding them off, so I over pay by a few bucks. Consequently, they are always sending me a check back. This somehow messes up balance due. And then they send me an assertive note saying I’m behind, when in my mind, I’m ahead.

Many companies would tell me that I have to follow their system or I’ll keep getting checks back and demand notes for 2 bucks.

Not this nice Fed Ex gal, she was empathic, not bureaucratic, and apologized for the hassle. She also told me how much they appreciated my business and called in a supervisor to see how they could correct the situation.

In a few minutes they adjusted a setting on my account and told me I can now make my random, rounded off payments and won’t have to call Fed Ex every month to straighten out my account.

They got it right.
Their phone system is easy to use to get a live person, (just hit #0) and does not require taking a muscle relaxer to stay calm like many phone trees do. The Fed Ex staffer was very pleasant. She listened. She showed gratitude and came up with a fast solution. And it was obvious; well trained too. My kind of company, thanks!

How are your company’s problem solving skills on the phone? This is a critical touch point in any brand experience.

By Karen Post, on September 8, 2011

Continued from a couple days ago.

Like I mentioned before, no brand is immune to a brand shake-up when something unfortunate happens and your brand falls from grace. In my new book Brand Turnaround, I go into detail on some high-profile brands like Pirate’s Booty, Domino’s and The Red Cross.  I look at how they transformed from a brand gone bad to a brand back on their game.

One of the key strategies in these turnarounds was embracing the brand’s essence—its  purpose, distinction, promise and personality—in their recovery plan. With a strong brand essence, you will be more confident in dealing with a shakeup.

• Be ready to answer the “who, what, where, when, why and how” questions.
• Do a thorough inventory of all assets at your exposure and assemble a team of ambassadors.
• Build a narrative to explain the situation and defend your brand.
• Remember to never say, “No Comment,” and to respond in a timely manner to all major media contacts.

Once you’ve done this, it’s imperative to instill proper crisis media management, utilize social media tools, practice leadership, stay relevant and be distinct throughout the ordeal. Think carefully before every move, and know when to play offense, defense or throw in the towel.

All the while, you should understand the importance of change, and make an effort not to resist it. Oftentimes, people and companies as a whole imprison themselves by staying with what is familiar to them. Though this may seem comfortable and like the right thing to do, it can actually be counterproductive. The business world, global marketplace, people, social landscape and other brands are forever changing. Therefore, be adaptable.

Break free from the chains that will hold your brand hostage by:

• Avoiding ego-driven decisions.
• Taking responsibility.
• Not relying on shortcuts.
• Not just going with what you know, as opposed to seeking out new solutions.
• Not denying consequences.
• Not being afraid to lead and take charge.

Though breaking free from old chains may require higher costs, risk and pain, you will find that being open to change can result in your brand overcoming challenges and even becoming stronger in the long run. Remember that even if your brand isn’t guilty of anything, simple changes could be necessary.

Prepare yourself for unforeseen shakeups—both large and small—and consider these key points that can help you immensely when you find yourself scrambling to turn your brand around from a set back.

This blog is an excerpt from Karen Post’s latest book Brand Turnaround (McGraw-Hill 2011).

By Karen Post, on September 4, 2011

Part 1
New brands are created each day. Many will make it, many will not. And many will face unexpected challenges that result in brand breakdowns.

Should your brand go bad from

• A product recall
• A scandal
• A major market shift
• Or  some really bad luck

You can turn your brand around and get back to business.

With the right knowledge, tools and preparation, you can better equip yourself to recover from that evil, intimidating beast—the unforeseen brand shakeup.

Whether commercial, individual, cause or nonprofit, or destination, well-regarded brands reap benefits including customer loyalty, trust, backing by eager ambassadors, a protective shield and countless opportunities. Still, sometime this just isn’t enough to prevent your brand from crumbling when catastrophe arises.

The key point here is that no brand is immune to a breakdown. No matter how strong or popular your brand, always be prepared for the worst. It can happen without warning, and have catastrophic results.

Like any type of beast, a brand shakeup rears its ugly head in many forms. They could be the result of accidents, product recalls, scandals, dramatic market shifts, poor judgment, bad behavior or bad luck, among other things.

Despite the trigger or severity of the shakeup, some brands come out fighting—and make complete turnarounds, sometimes even becoming stronger than they ever were.

The first step in combating a shakeup is to be prepared. Brands undergoing hard times move through five phases:

1. Brand-shaking Event — market shift created by internal or external circumstances.
2. Market Reaction and the Brand’s Reply — public suddenly has negative view of your brand and you lose ambassadors; press management and a spokesperson are crucial here.
3. By-products and Other Hazards That May Follow a Troubled Brand — public media and negative sentiment can grow and brand equity could be lost.
4. Road to Recovery — start to heal when another, more damaging event, enters the news cycle or when your good planning results in execution of recovery strategies and tactics.
5. Return to Glory — maintain progress and respond to new challenges.

Familiarize yourself with this cycle and create a plan for how you will deal with each step. Simultaneously, make an effort to rebuild connections and relationships with core markets. Beyond this, know your brand essence—solidify your purpose, distinction, promise and personality.

See next blog for part 2 and more tips on how to turn your brand around. This content is an excerpt from my new book Brand Turnaround (McGraw-Hill 2011) that released December 16th…

Until then Brand On!

For more information on branding tips, view:
8 must answer questions to grade your personal brand

By Karen Post, on September 3, 2011

This weekend is Labor Day. Many start the count down on Monday, seven days before the official day, as the long weekend nears. It’s  a day off, the banks are closed and your dinner menu will likely include beer and barbeque.

Most don’t have a clue to the significance of the original Federal Celebration, which stemmed from President Cleveland’s reconciliation with labor unions after the deadly Pullman Strike of 1894, where a number of workers lost their lives.  A lot of folks view Labor Day as the final travel weekend before school begins, football season starts, and others think of it as the last weekend to wear white without risking getting a major citation from the fashion police.

And then there are many entrepreneurs that see that first Monday in September as just another great day to work or play, because you’re the boss and every day is a holiday and celebration. I share the last sediment.

I do have friends that can’t really relate to my opinion that Hallmark or Federal holidays are overrated. Not the significance of the day, but that they are more special than other days. Especially when I tell them I may work on Monday, their instant reply is “you work too much, you need to enjoy life”, which I really hate when people say that. Because my amount of joy, relaxation and celebration likely  exceeds theirs twenty fold, it may just not fall on a  holiday.

Sure being an entrepreneur can be scary and complicated. I was reminded of this today when I watched 10 episodes of Leap-Year, an on-line comedy series about the highs and lows of small business with 5 budding entrepreneurs. If you have not seen this, you’ve got to check it out. The storyline is creative and inspiring. And what I found really cool was that it was produced by PR and digital shop CJPcom.com for Hiscox, a small business insurance expert . Hiscox provides online business insurance to companies with less than 10 employees. And beyond the great reality small biz flicks, that you can watch anytime, there are business resources and a series of awesome interviews with very notable entrepreneurs like Mashable’s Editor in Chief Adam Ostrow, Guy Kawasaki (Alltop.com, Enchanted) and Gary Vaynerchuk (Daily Grape, The Thank You Economy). It’s brilliant marketing! They leveraged social media and streaming video, produced something relevant and entertaining and then associated their brand with it, and offered a great product. BINGO everyone wins!

http://www.youtube.com/watch?v=dAZeUzFsSkg

So my Labor day holiday weekend may not be conventional. I will write a lot. I will do some planning and think about many things that are important to me. I may eat barbeque. I don’t drink beer, but do drink wine and may hang with some friends. I will play tennis and get a massage. But most of all, when I hear people chatting about dreading going back to work on Tues., to that job—I will rejoice and celebrate that I’m an independent entrepreneur who loves the labor of my business.

By Karen Post, on August 25, 2011

This week Lauren, my marketing coordinator, and I were in New York City – to say our trip was amazing would be an understatement. We enjoyed a perfect balance of business learning and connecting with new interesting people, hospitality highs and a little drama from Mother Nature.

The mission of our trip was to film a promotional video for my new book, Brand Turnaround, meet with McGraw-Hill’s marketing team to finalize book promotional plans and to experience the wonders of New York City. Mission accomplished, we did it all and more.

The Earthquake
The most dramatic moment of the trip must go to the Earthquake. I’m sure you heard about it, well we experienced it. We were at McGraw-Hill on the 42nd floor filming a video trailer for the book and suddenly the floor moved, the building swayed and we all felt a bit drunk without any wine. Even though it was a small rumble compared to what the West Coast feels on a regular basis, because it was so out of the norm for NYC, it was freaky and scary. Then an intercom voice announced what we all thought, it was an earthquake and to stay calm and stay tuned for additional information.

So since we were women on a mission, we went back to work, trying to get a good voice and visual take in before the announcer blared more warnings or updates.

Lesson #1:
Dwelling on an earthquake accomplishes nothing, soothing your nerves after a little high rise building rumble with shopping and retail research does wonders.

So after filming for a three-minute book promo, we had an excellent meeting with the McGraw-Hill marketing team. The book launch is going to be grand and memorable. We brain stormed on publicity and joint venture and Lauren and I showed off some of the book’s brand new promo tools, like our laptop skins, new website and blog, Brand Turnaround Tee shirts and even our custom Brand Turnaround bling that the marketing team will be sporting. Then we hit the streets to do our part for Manhattan’s local economy (buy stuff) and find idea inspiration.

Shopping is one of the best forms of market research any brander or business owner can do. Even if your business is not retail, when you shop ask questions, take pictures, look at the brand touch points like signage, packaging and décor and when you see something cool, ask yourself: How can I apply this concept to my brand or one of my clients?

The Eggs.
We ended up on Fifth Avenue and were smitten by Louis Vuitton‘s ultra fabulous windows display. The theme was Ostrich, eggs and LV’s best merchandise. The compelling idea was the big bird, he or she was huge, seemed at least 10 feet tall and extended from one window to the next. The head was in one window, the bird feet were in another and in others there were equally as mammoth bird eggs and all were dazzled with serious accessories. The split window look was not only creative, but engaged the viewer to follow the story in every window, instead of just stopping at one window and seeing one collection of their offering.

To see more shots go to Fashion Magazine

Lesson #2:
Merchandising is a critical tactic that builds brands. Whether you are a retailer with public window displays or a law firm with window boxes in an office lobby, these touch points are excellent opportunities to tell stories and should not be forgotten. And dividing something up, like they did with the bird, was an interesting way to present something, especially if it’s an unusual approach.

Is there a merchandising opportunity in your brand experience that can further express who you are?

The elevator attendants
We stayed at the Pierre Hotel, booked through American Express Travel. AMEX offers some very well-priced luxury travel deals with generous perks, like: stay three days, pay for two plus get breakfast everyday for two and $100 to spend anywhere in the hotel.

The property is almost one hundred years austere and elegant. The five-star everything from service, to ambiance, to food and beverage to gigantic fresh flowers was opulent. Part of their luxury brand was the attention to detail and the preservation of classic hotelier traditions. Every time you entered an elevator bank, a pleasant, professional staffer greeted you, smiled and made you feel like the most important guest in the hotel., pushed the floor button you needed and wished you a lovely day.

Lesson #3:
There was no heavy door to swing shut or any tricky floor buttons to push on these elevators, the attendants were there to deliver on the Pierre’s brand promise: the best of the best with impeccable white glove service.

What small touch can you add to your brand that reaffirms your brand essence? A brand essence is a brand’s DNA, it’s why you are here, how you are different, what your personality is and what you promise to deliver.

Got to run. Look for these topics in the next few days.

• How to brand-extend and not brand-dilute from Top Restaurateur Daniel Boulud
• Sampling trends and merchandising from hip, new Indian fare restaurant Junoon
• Video branding ideas from a super cool, online entrepreneurial TV by an insurance company
• What you can learn from a one scene Off-Broadway-production and apply to marketing
• Networking in NYC, it’s really such a small world
• A Book Review on Army of Entrepreneurs by Jennifer Prosek

Till next time, Brand on!

By Karen Post, on August 23, 2011

Of all of the place I travel to, Manhattan, New York juices my brain like no other city. Got here on Sunday. Traveling with my Superstar Marketing Coordinator, Lauren, who’s been with me for over a year. So needless to say we are celebrating many things, learning a ton, meeting lots of interesting folks, doing business and contributing to the local economy.

The next few days while in NYC, we will cover everything from customer service ideas, new trends and hot spots to branding hits and misses and we will introduce you to some new friends and business experts. This trip includes a lot of hospitality content because I’m finishing up our new restaurant branding course set to launch in the next 60 days.

Specifics insight will include:

• How to brand to the Elite, even if you are not a 5 star luxury property like the Pierre Hotel
• How to brand-extend and not brand-dilute from Top Restaurateur Daniel Boulud
• Sampling trends and merchandising from hip, new Indian fare restaurant Junoon
• Video branding ideas from a super cool, online entrepreneurial TV by an insurance company
• What you can learn from a one scene Off-Broadway-production and apply to marketing
• Networking in NYC, it’s really such a small world
• Book Review on Army of Entrepreneurs by Jennifer Prosek
• Marketing and launching my new book Brand Turnaround with the McGraw-Hill team

Our journey started at the Tampa Airport. Which is one of the easiest and stress-free  places in the US. We flew Delta, which offers an early and direct flight that lands at 9:30. We were greeted by  “Felix” who owns K&G limo. He has been my driver for over 15 years. While there are many national limo services, I’m loyal to Felix and his company because for many reasons, he’s consistent; there are no surprises. I trust him and admire his hard work and family values. Felix has 7 children. 6 by his wife and one who they adopted after witnessing a less than healthy living situation over 30 years ago. Felix and I often talk marketing and branding when I’m in his car.

Since we came in on Sunday, I didn’t have a tight schedule of meetings, I invited Felix to have coffee with Lauren and me so we could take a look at what he was doing with his website and share some wisdom. Even though I only see Felix when I come to NYC, I consider him more than a transportation vendor, but a trusted friend. Felix makes everyone feel special,  like a celebrity. And he has no shortage of celebrity customers from Academy Award Winning actors and Grammy winning musicians.

Felix wanted to know what else he could do to attract even more business. His son who recently graduated from law school had set up his site. He did a nice job and K&G Limo was getting calls from their site and other online avenues.  We suggested a few added methods to increase his results, which can work with many business models.

7 Tips to drive more traffic to any website
1) Felix had a blog, but it was not connected to the site. We suggested connecting it for search engine optimization reasons and as a helpful content tool for his customers. We also suggested:

2) Adding more and often keyword research and optimization in his website and blog content. And tagging all images with these same high ranking key words.

3) Adding social bugs like tweet this, like this and pass this on, to his blog, so it’s easy for visitors to share and earn links back to his site.

4) Add a site map, search spiders love site maps.

5) Offer a helpful safety travel tip sheet that visitors can download when coming to NYC. This will not only earn points from the site visitors, customers and prospects,  it can help Felix grow his opt-in list. Plus, he can tweet and share on Facebook too.

6) Set up a Youtube account that hosts a welcome video or again, helpful travel tips videos. This will not only earn points from the site visitors, customers and prospects,  it will help his search ranking, because Youtube is owned by Google.

7) With their permission, add testimonials from customers to the site, and if they are interesting,  then blog about them and use them for content on social media platforms too.

Till next time, Brand on!

By Karen Post, on August 19, 2011

Part II
If you just joined in, yesterday I shared my journey of getting two book deals with major publishers. Brain Tattoos and Brand Turnaround my new title that will be out later this year. I covered what it takes, the process and outcome. In future blogs I’ll address other publishing details, but for now here are 5 big lessons straight from the author’s keyboard or pen, I use both.

Lesson #1- It’s never too late to find the writer in you and author a book.
Go figure, I owned a successful ad agency for almost 20 years and never really wrote anything.  How in the heck did I do that?

I produced good creative work, developed new business, crafted and found solutions and spit out ideas like a machine, and most importantly I knew how to hire people to do things that I did not want to or didn’t know how to.

Lesson #2- Most books will not make you cash rich.
Like I mentioned in Part I, the book advance is not as important as the doors your book can open. While my current book earned me double my first book advance, I will invest at least four times that on research, editing and promotion in addition to what the publisher provides. Certainly there are unique situations like if you are a very high profile personality, or have an enormous following or are like one cool wine dude like Gary Vaynerchuk who bagged a 10 book, 7 figure deal with Harper Collins.  I’ll drink to that Gary!

Lesson #3- Writing a book is a lot of work and a huge investment by most authors.
To date on my current book, Brand Turnaround, I’ve logged over 1,200 hours – from proposal writing, research, book writing, promotion and therapy. So if I earn between an average of $175 an hour, which is on the low end, do the math. I’ve already invested over $200,000 in other opportunity costs (because if I was not writing the book, I could generating other income) even before hard expenses. Expenses to promote the book can run another $50,000 for PR, web costs, bookmarks, blah, blah, blah.

Lesson #4-Writing a book takes a strong emotional skin.
Can you say rejection, rejection, rejection and then two scoops of criticism on top of that? Welcome to publishing. Seth Godin was rejected over 900 times, Adrianna Huffington at least 36, even Alex Haley The Roots author wrote every day for 8 years before finding success. And then sometimes when even great work is published, grumpy, mean people will publicly criticize your work too. And when your writing and researching at least 50 people will never return your calls. So if writing is a goal, put your big girl or boy pants on.

Lesson #5-Writing a book is a wonderfully rewarding experience.
Like MC Hammer said so well, “Can’t touch this.” Book writing is a mirific journey. It’s scary, ludic, and exuberating. You’ll learn stuff about you and other people. You’ll meet many grateful fans that will beg for your autograph and a handful of jerks that will try to rattle your soul. In the end, it is all worth it. The prize is indescribable.

Here are some excellent resources too.
The Creative Penn is an excellent blog filled with book writing and marketing tips

Chris Brogan writes a solid blog packed with insight. He recently wrote several great posts on his book writing experience.

Read. Write and have fun!

By Karen Post, on August 18, 2011

Part I
I’m sure I did not make much more than a “C” grade in any English class that I survived.
Other than writing my dad’s eulogy, I never wrote much more than a paragraph until I was 39 years old.

So how did I score my first book deal Brain Tattoos with (AMACOM) American Management Association in 2004 and a second book deal, Brand Turnaround, with one of the most respected publishers in the world, McGraw-Hill, this past year?

Here are a few of the “must have” ingredients.
o An understanding of “the find a publisher” process, standards, fruit
o Good ideas that a market will buy
o A platform and voice to sell books
o Investing the time and money to hit this goal

In 2000, after recovering from a start up meltdown, I needed to reinvent myself. As a veteran ad gal/CEO, I knew marketing and branding was my calling, but after 20 years of running a company, I wanted freedom, more creating and less managing people. So I ventured off to Tampa with my new dream and business plan to become a branding speaker and consultant. Early on, I joined my industry trade association, NSA, and through networking I connected with people that opened doors and gave me guidance. I first gave boatloads of free speeches, then starting getting the business of speaking down and soon started earning some bucks. After one of my presentations, a client said they had a newsletter and wondered if I would contribute an article. I said sure. So basically I summarized my talk and it sounded pretty good. Of course it was full of minor grammar goofs, so I found an editor to clean it up. The client was thrilled, in fact they said, “Karen, you are a great writer”. To my surprise, they were right. The odd thing was, it took learning the art of speech crafting to develop my writing skills. A part of my early years hesitation was because I was insecure, while I didn’t remember much from my English class, I did recall the times my parents were not happy with “C”s.

Fast-forward, those articles that I wrote (my ideas and stories) with the polish and help of an editor was my path to my first book proposal. And thanks to my long-time friends and mentors—Jill Griffin, a loyalty author and expert and Alexis Gutzman another business writer, who I connected with online, by complimenting her work—they were the golden door openers for me. They opened the confidence door, the book agent door and the publisher door. And those doors are very important because publishers get thousands of worthy book proposals every week.

I elected to get my book published by a major publisher rather than self-publishing. Both venues have different benefits and challenges, depending on your goals.

For me as a speaker and consultant, having a major publisher adds significant credibility, distribution and additional marketing fuel. The down side of a major publisher deal is the timeline can be 12-24 months from idea to book in the stores.

So if you have an idea for a book, then your next step is to write a proposal. If you go to any reputable publisher’s site there is a basic template to follow. This 25-30 page document should include: the big idea or book concept, who the market is, an analysis of the competitive landscape, why your book will sell, your marketing platform, the table of contents and brief snapshot of each chapter, a complete sample chapter and about the author information.

From here, you can start pitching to publishers. You build your list by finding similar titles, styles or topics that they have published. But, unless you have relationships with top editors there, or you are very high profile, it’s tough to get noticed in the stack of many.

For both of my books, Brand Turnaround and Brain Tattoos, I first pitched my proposal to a literary agent. You can find literary agents on the Internet, but again relationships and referrals from them are gold. If an agent likes your idea, they do the pitching and the contract negotiations. Terms can include a cash advance, royalty commissions on books and book rights sold, (my first book was printed in the US and Korea) and promotional considerations. My advance and royalties almost doubled on my second book, and it will be printed in hard back.

My first book was a huge spring board for my speaking career, my fees tripled, it also became my best marketing tool for consulting contracts and was the vehicle that made me appealing and credible to broadcast and print media like the CBS’s Early Show, New York Times, New York Post, Fast Company to name a few, which have all been great fun and an awesome adventure.

So this blog post doesn’t become a book on line, (it’s getting kind of long) I’m going to sign off and post the 5 lessons tomorrow.

By Karen Post, on August 17, 2011

Site for creative-minded entrepreneurs now branded under Karen Post, The Branding Diva®, author of Brand Turnarounds and Brain Tattoos

17 August 2011 – Tampa, FL – Oddpodz, LLC announces that it will relaunch under the brand of Karen Post and retire the Oddpodz moniker.

After 5 years of building a site dedicated to creative-minded entrepreneurs, Karen Post, co-founder of Oddpodz has decided the company’s base of over 10,000 professionals, small business owners and entrepreneurs could be better served by stream lining the venture with her other successful companies, Brain Tattoo Branding and speaking businesses.

“It was a bittersweet decision, but Oddpodz has less brand equity than my other companies”, explained Post. It just made better business sense to combine the venture’s identity and marketing into one. Post’s new book (Brand Turnaround, McGraw-Hill 2011), will be out this fall and includes: over seventy-five brands that have gone bad from a scandal or crisis and how they returned to glory.

The company Oddpodz LLC will remain a separate business unit, but the look and feel and content will reflect Karen Post’s high-energy, branding message and it will DBA Brain Tattoo Publishing.

Oddpodz was founded in 2006 as a basic social network for creative people. In 2008 it repositioned itself to provide digital learning content, eBooks and included three blogs.

The company will remain committed to producing and selling digital tools and eBooks and will soon be offering subscriptions products and workshops directed at niche business categories like restaurants, retail and green businesses.

About Karen Post
Karen Post is an international speaker and author. Her expertise focuses on branding, social media, marketing, entrepreneurial and women’s business issues. Throughout her career, she has worked with diverse industries, from start-ups to Fortune 500 companies including Albemarle, ACNielsen, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Sara Lee, Pepsi, and Procter & Gamble along with many emerging businesses, trade associations, professional athletes, entertainers, and politicians.

Karen is a regular branding commentator on FOX TV and has been featured in other business and marketing print, broadcast and online media outlets, including FOX, NBC, Bloomberg TV, CBS’s Early Show, the New York Times, the New York Post, Fast Company, Miami Herald, The Boston Globe and NPR.

Her published works include: Brand Turnaround: How Brands Gone Bad Return to Glory and the 7 Game-Changers that Made the Difference (McGraw-Hill 2011) and Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds (AMACOM).