This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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About Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
18 02, 2015

A fast lane to stickier brand messaging

By |February 18th, 2015|Branding, Entrepreneurship, Inspiration, Personal Development|

A fast lane to stickier brand messaging

Time is money, and it’s very likely your audience’s well is bone dry with no extra minutes to spare. Let alone are they willing to give you even one nano inch of bandwidth to understand and remember your point?

9 02, 2015

Super Bowl: Branding trends for 2015

By |February 9th, 2015|Branding, Inspiration, News|

Super Bowl: Branding trends for 2015

You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards.

19 11, 2014

Caffeine, cookies and luxury cars.

By |November 19th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Photo from ArtistasCafé.com website. Cause marketing is nothing new to brand builders. But this program is really special and was the deciding factor when I purchased my last automobile. Several years ago I [...]

12 11, 2014

Airports – How some attract brand fans and why others should fly away

By |November 12th, 2014|Branding, Entrepreneurship, Inspiration, News|

Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to.

27 10, 2014

6 Ways to get better feedback from customers.

By |October 27th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development, Resources|

Brand your feedback forms
Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from companies I do business with. Some are not too disruptive because they arrive in your email. Others can feel annoying, like pesty flies, especially when they are tied to an experience that has caused you a lot of stress -- like when your Internet goes down or your computer locks up. Next thing you know is that you are behind on your work. Not five seconds after you hang up with a technology support person whose English is not the best calls you to find out how their brand performed.

20 10, 2014

Saying goodbye is hard to do.

By |October 20th, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Karen Post, brands going away
It’s never easy to let go of something that’s been a part of you, your work and your life for years. Brands come and go. Some last longer than others. Recently Procter and Gamble alluded to saying goodbye to approximately 20% of their brands – the underperforming ones. The ones that didn’t align to the company’s core business and the ones consumers just don’t care about anymore. One of these includes Ivory soap. If you were born before this decade, you know the brand.

13 10, 2014

Never quite perfect. The eternal editor is no hero.

By |October 13th, 2014|Branding, Entrepreneurship, Personal Development, Productivity|

Perfection, stop trying to get there
“Have no fear of perfection – you’ll never reach it.” Salvador Dali Some days writing is effortless, fun and comes like breathing, easy and without much effort. Other days writing can be really hard. It’s like climbing the tallest mountain with no sight of the top and brutal weather beating up every inch of your soul.

6 10, 2014

Double dose – has it’s rewards

By |October 6th, 2014|Branding, Entrepreneurship, Personal Development|

My good friend and fellow branding buddy Bruce Turkel is an amazing writer and talent. I’ve been reading his blog  ever since we met at a comedy workshop for the National Speakers Association. Recently I [...]

1 10, 2014

Shocking robbery blamed on students

By |October 1st, 2014|Branding, Entrepreneurship, Inspiration, Personal Development|

Branded copy scrapping a big crime
There is a growing crime that is aggravating and frustrating business communicators around the globe and unfortunately one of my companies fell victim to this slimy act.
It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit. This can be accomplished by a lazy human who cuts and pastes your words into their site. Or it can be done with automated software, owned by equally lame people. Without lifting a finger, your branded, search engine-optimized content appears on some bogus URL or website.

22 09, 2014

Fashion Week, all about brand building

By |September 22nd, 2014|Branding, Entrepreneurship, Inspiration, News, Personal Development|

Fashion Week branding
It’s always been a dream of mine to attend Fashion Week in New York City. Thanks to a local charity auction, it became a reality a few weeks ago. In April, Wheels of Success, a nonprofit in Tampa that provides automobiles for people in need, held their annual fundraiser. Like many charity events, they had a live auction offering some very cool items. The package I bid on and won was two tickets to go to a show at the 2014 Mercedes Benz Fashion Week in New York City.

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