About Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
24 08, 2015

What all businesses can learn from Subway’s mess

By |2019-08-19T08:19:38-04:00August 24th, 2015|Branding, Inspiration, News|

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a paid spokesperson and celebrity for the restaurant group. He made appearances, they printed his face and story everywhere, Jared was the consistent face of the brand. On July 7th 2015, the FBI raided Jared’s house in connection to allegations of child pornography. In April of this year, Russell Taylor, the executive director of Fogle’s Jared Foundation, was arrested after investigators found more than 400 illicit videos in his Indianapolis home.

13 07, 2015

Critical step in any great brand – Walk in the customer’s shoes… often!

By |2019-08-19T08:19:39-04:00July 13th, 2015|Branding, Entrepreneurship, Inspiration, Personal Development, Resources|

Positive customer and employee experiences are at the core of any successful brand. Without delivering experiences that add something meaningful to the lives of the buyer, and provide value and emotional reward, a brand is toast. Whether they’re B2B or B2C customers, now that these consumers can talk and share their experiences online 24/7, the customer experience is more important than ever.

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.