The marketplace for every business leader has never been more exciting and full of opportunities. Economies no longer have borders that limit business territories or profitable relationships. Technology enables real time communications and 24/7 commerce [...]
This week Adam Howard from NBC News invited me to weigh in on the issue of celebrities and political conventions. Adam writes: As recently as July 5th, presumptive Republican nominee Donald Trump had been touting [...]
Tennis great Maria Sharapova's brand took a hard hit this week as the WTA imposed a two-year ban on her playing the game. Her big money sponsors are split on what side of the net [...]
I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox [...]
If you missed these branding news stories I contributed to, check them out below BBC Capital - Google's doodles and their brand American Marketing Association - Will Microsoft’s AI Chatbot’s Racist Tweets Hurt its [...]
Dear Mr. or Ms. CEOs, CMOs, VPs, and anyone who has influence on these companies, Re: The transition of service was a train wreck in customer experience. I believe you, like most leaders in companies, do [...]
Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals [...]
This past week I had the pleasure of working with a client from Australia. A team of 5 from their key leadership traveled over 33 hours to come to US for brand counseling from my [...]
A couple of Fridays ago it was my birthday. 29 and counting I’m sure. I swung by Trader Joes to pick up some flowers. Having fresh flowers is not unusual in my home, but on [...]
READ. It’s no surprise readers are leaders and leaders tend to make more money than followers. But did you know that reading just six minutes a day could reduce your stress levels by 68%? It’s [...]